Selected work
Things I've made recently.
A selection of long-form B2B content (whitepapers, eBooks, case studies, and reports) built to drive pipeline and shape category narrative.
01 · 2026Open PDFBeyond BNPL: Why Lease-to-Own Is the Missing Piece
Industry Report · Research
Research-backed report on how BNPL and lease-to-own work together to close the checkout gap for enterprise retailers, built on a 600-respondent consumer survey.
02 · 2026Open PDFAcima Consumer & Retailer Report
Industry Report · Research
Annual report surfacing consumer credit behavior and retailer insights across the lease-to-own market.
03 · 2026Open PDFHelping Credit-Challenged Consumers
eBook · Consumer Strategy
A retailer's guide to using flexible lease-to-own checkout to serve credit-challenged customers and close more sales.
04 · 2026Open PDFE&S Management Case Study
Case Study · Editorial
Long-form case study on how a multi-location operator scaled approvals and ticket size with Acima.
05 · 2026Open PDFFurniture eBook
eBook · Vertical Strategy
A buyer's-journey eBook for furniture retailers: financing objections, AOV plays, and close tactics.
06 · 2026Open PDFTires eBook
eBook · Vertical Strategy
Field-tested playbook for tire and auto retailers using lease-to-own to win unplanned, high-urgency buyers.
07 · 2026Open PDFEyewear eBook
eBook · Vertical Strategy
Positioning lease-to-own inside the optical retail journey: frames, lenses, and conversion economics.
08 · 2026Open PDFTamayo's Jewelry Group Case Study
Case Study · One-Pager
One-page case study on how Tamayo's Jewelry Group used Acima to lift approvals, AOV, and repeat purchase across its locations.
09 · 2025Open PDFUnlock Hidden Revenue with Lease-to-Own
Whitepaper · Strategy
A B2B whitepaper helping retailers see lease-to-own as a margin and conversion lever, not a fallback.
External case studies
Published elsewhere.
Customer stories and features written for partner publications.
- 10
Nova Credit: Bringing Millions into the Financial System
Customer Story · Fintech
Mastercard customer story on how Nova Credit uses cross-border credit data to expand financial access for newcomers to the U.S.
Mastercard customer story on how Nova Credit uses cross-border credit data to expand financial access for newcomers to the U.S.
Mastercard - 11
Tomo: Reinventing the Mortgage Experience
Customer Story · Mortgage
Mastercard customer story profiling how Tomo is rebuilding the homebuying journey around speed, certainty, and buyer advocacy.
Mastercard customer story profiling how Tomo is rebuilding the homebuying journey around speed, certainty, and buyer advocacy.
Mastercard - 12
Guaranteed Rate: Scaling a Digital Mortgage Leader
Customer Story · Mortgage
Mastercard feature on how Guaranteed Rate built one of the country's largest retail mortgage businesses on a digital-first foundation.
Mastercard feature on how Guaranteed Rate built one of the country's largest retail mortgage businesses on a digital-first foundation.
Mastercard
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